We help entrepreneurs turn passion into profitability.

  • Are you struggling to distribute your marketing dollars?

  • Do you want more clarity and confidence in your brand?

  • Do you need a part-time CMO (Chief Marketing Officer)?

What if you knew which marketing tactics would propel your business forward? What if you had a tribe to help you make marketing decision?

I'm in! Help me make money.

Are you wasting money and losing clients with your marketing?

Take our FREE 5 minute Assessment

See what our clients say about Shine Bright Marketing

I met Janelle on LinkedIn and as my Marketing Coach she impressed me with her high-quality feedback and her ability to hold me to a high level of professionalism with my messaging and collateral. Her insights and guidance were extremely useful and moved my business forward much faster than I could have on my own. Big fan!

Dan Cooney | Principal at The Cooney Company LLCJune 2021

Janelle's MBA program pinpointed what aspects of our marketing and operations needed improvement. We appreciated Janelle's encouraging and optimistic nature as we learned these business concepts, and appreciated her willingness to coach us through some of the activities that were beyond our skillset. We highly recommend Janelle and her MBA program.

Amanda Trosten-Bloom | Principal at Rocky Mountain Center for Positive ChangeJan 2021

As a former executive leader at a Fortune 200 company, there was a lot about small business, entrepreneurial marketing that I didn't know. As I started my coaching business, I hired Janelle for guidance on personal brand, LinkedIn strategies, email templates and marketing best practices. She has provided education, advice and thoughtful feedback but most importantly, Janelle has been a pleasure to work with.

Brent Mullins | Certified Executive Coach Brent Mullins CoachingMay 2020

Janelle's Baseline service was a great introduction to data collection and focusing on where to spend my marketing dollars. She is delightful to work with and non-judgemental about my lack of basic skills or awareness of certain marketing concepts. When I first came to Janelle, I was throwing spaghetti at the wall trying to figure out what to do and where to spend my time and energy. She helped me come up with a list of priorities and a process to follow to help me get on track. I will refer to the report often! If you are considering this service, go for it - you won't regret it!

Candice Kingston | Kingston Coaching, LLCApril 2020

Marketing Tip:  Customer Retention Matters

Did you know it costs 3-30x more marketing dollars to acquire a new customer than retain an existing one?

That an increase in customer retention can increase profits 25% – 95%?

Six Tips to a Successful Customer Marketing Strategy

1. Good, consistent customer service.
2. Personalize your interactions (segmentation).
3, Consistent communication.
4. Treat the act of keeping customers as important as getting them!
5. Listen (feedback, surveys).
6. Thank them. Loyalty programs. Referral incentives

Ready to gain confidence about your marketing?