Customer Centric
Your customer needs to be at the heart of your business, and your most profitable customer segment needs to be at the heart of your marketing budget.
Data Driven
Data actually enhances your relationship with your customer. It helps you understand and act on their wants and preferences. Data is the heart of modern marketing.
Measurable
Customers are people and people change. What worked yesterday may not work tomorrow. Being able to measure marketing outcomes is at the heart of understanding how to increase profits.
